Vancouver's North Shore Rebrand

Vancouver’s North Shore Tourism is a destination marketing organization comprised of three municipalities: The District of West Vancouver, The District of North Vancouver, and the City of North Vancouver that promotes the North Shore as a unique, multifaceted, four-season tourist destination. Loki Creative was hired to create a new strategy and brand identity that the whole region could get behind.
Vancouver’s North Shore’s visual identity represents the massive spectrum of activities and locations within the region. It was important to create a visual identity flexible enough to work alongside visuals from these varied activities and stakeholders as well as partner regions in Vancouver and British Columbia.
The logo’s elongated typography reflects the destination’s multiple perspectives with a nod to its history and indigenous carvings and the mountainous landscape visible from Downtown Vancouver that the area is so well known for 
Loki created a visual identity system that underscores The North Shores strengths: Community spirit, Outdoor recreation, Nature, and the proximity to the City of Vancouver. The vibrant and bold colours are inspired from the regions heritage and roots.