This Is London Calling

Objective:
To tease, create awareness and excitement in anticipation of the opening of Pan Pacific London (Opening 2020).

Pan Pacific London will mark Pan Pacific Hotels Group’s first footprint into Europe. Catering to discerning well-heeled travelers who seek to find a balance in life, the hotel is fittingly located at ONE Bishopgate Plaza*, the City’s new landmark tower set to become the new statement for sophisticated modern living. Situated just across Liverpool Street train station, it offers the utmost convenience and desired connectivity to the rest of London.

Target Audience:
Well-traveled individuals, C-suites, and business travelers with a discerning taste for luxury and the finer things in life. They like to be in the heart of the city center, where it’s easily accessible to work, shop, dine, and enjoy the high-life of London. At the same time, they want to return to a sanctuary of calm and be pampered at their accommodation of choice; to rest, refresh, and ready to take on the City again the next day.

Creative:
We were requested to think of how this can stand out as a statement of new luxury hospitality in London, United Kingdom. The client did not want a “standard” hotel video since there were limitations as the hotel was still physically under construction.

So given those restraints, this is what we came up with.