MUSE Gold

2020

Eat Beyond

Entrant Company

Blink

Category

Corporate Identity - Brand Identity

Client's Name

Eat Beyond

Country / Region

Canada

Our work on Eat Beyond is a comprehensive branding package, built from seed idea to full launch in an incredibly short period of time. Our internal team was handed a tight deadline and worked tirelessly to produce a beautiful, effective brand that has resonated both with the client and their target audience.
It began with finding a name to help drive familiarity in the alternative protein space along with a no-nonsense call to action: Eat Beyond.
From there we explored existing brands in the industry, drawing on their strengths, to find a strong, vibrant palette that extended into the logo, the investment deck, the business cards, and beyond.
The success of this brand speaks for itself: it outperformed the client’s expectations, leading to the establishment of an effective and prominent investment fund.

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