MUSE Gold

2020

Autism Works Wonders | Awareness Campaign 2020

Entrant Company

Senses Residential and Day Care for Special Needs

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Senses Residential and Day Care for Special Needs

Country / Region

United Arab Emirates

Senses’ awareness campaign “Autism Works Wonders” draws attention to the social responsibility of businesses to offer work placement opportunities to differently-abled individuals, reiterating the need for inclusion within the society.

The Autism Works Wonders campaign urges organizations to consider the inclusion of individuals when hiring, to give them a sense of belonging and familiarity.

The goals of the campaign were to bridge the gap between resources and opportunities and make it more conducive to these individuals, who if given a chance, can excel in society proving to be an asset.

Credits

Campaign Director - Senses Center
Farhan Shahid
Creative Director - Impact BBDO
Marie-Claire Maalouf
Account Director - Impact BBDO
Rima Hussein
Associate Creative Director - Impact BBDO
Sarah Berro
Director - Film Pudding FZ LLC
Nizar Sfeir
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