Germany

2020

The Spoiler Billboard

Entrant Company

Miami Ad School

Category

Outdoor Advertising

Client's Name

Netflix

Sub-Category

Outdoor Campaign

Social distancing helps decrease the spreading of COVID-19 drastically. That is why #StayTheFuckHome is a thing. But some people think it is okay to go out and chill. Insight: People try hard to stay away from spoilers to their favourite show. Idea: We discourage people from going out by putting up billboards filled with spoilers from Netflix Originals in gathering spaces. We then warn people of the spoilers at train and bus stations so they think twice before boarding.

Credits

Art Director
Seine Kongruangkit
Copywriter
Matithorn Prachuabmoh Chaimoungkalo
More Gold Winners
2020
Australia

Entrant Company

Moonshine Agency

Sub Category

School / Universities

2020
United States

Entrant Company

Biz2Credit

Sub Category

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2020
United Kingdom
BBC Studios Events

Entrant Company

Kate Dawkins Studio

Sub Category

Art & Design