2020
The Spoiler Billboard
Entrant Company
Miami Ad School
Category
Outdoor Advertising - Outdoor Campaign
Client's Name
Netflix
Country / Region
Germany
Social distancing helps decrease the spreading of COVID-19 drastically. That is why #StayTheFuckHome is a thing. But some people think it is okay to go out and chill. Insight: People try hard to stay away from spoilers to their favourite show.
Idea: We discourage people from going out by putting up billboards filled with spoilers from Netflix Originals in gathering spaces. We then warn people of the spoilers at train and bus stations so they think twice before boarding.
Credits
Entrant Company
PeopleScout
Category
Publication - Magazine
Country / Region
United States
Entrant Company
System Era Softworks
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
United States
Entrant Company
Creativa Studio
Category
Video - School / Universities
Country / Region
Australia
Entrant Company
Miami Ad School Toronto and San Francisco
Category
Advertising - Advertising Item / Other
Country / Region
United States