Germany

2020

The Spoiler Billboard

Entrant Company

Miami Ad School

Category

Outdoor Advertising

Client's Name

Netflix

Sub-Category

Outdoor Campaign

Social distancing helps decrease the spreading of COVID-19 drastically. That is why #StayTheFuckHome is a thing. But some people think it is okay to go out and chill. Insight: People try hard to stay away from spoilers to their favourite show. Idea: We discourage people from going out by putting up billboards filled with spoilers from Netflix Originals in gathering spaces. We then warn people of the spoilers at train and bus stations so they think twice before boarding.

Credits

Art Director
Seine Kongruangkit
Copywriter
Matithorn Prachuabmoh Chaimoungkalo
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