2020

The Spoiler Billboard

Entrant Company

Miami Ad School

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

Netflix

Country / Region

Germany

Social distancing helps decrease the spreading of COVID-19 drastically. That is why #StayTheFuckHome is a thing. But some people think it is okay to go out and chill. Insight: People try hard to stay away from spoilers to their favourite show.
Idea: We discourage people from going out by putting up billboards filled with spoilers from Netflix Originals in gathering spaces. We then warn people of the spoilers at train and bus stations so they think twice before boarding.