Anxiety & Behavioral Health Center Brand Identity

The Anxiety & Behavioral Health Center specializes in providing compassionate and scientifically sound care to people suffering from various anxiety and behavioral disorders. In a collaborative environment, ABHC connects with their clients to help them overcome anxiety, improve vitality through active change, and move toward sustainable growth.
ABHC approached Lisa Gorham Creative with the challenge of developing a new brand identity that not only conveys their distinct methodology but one that would differentiate the ABHC brand from the sea of other behavioral practices. In order to successfully capture the essence of the ABHC brand, we had to start at the beginning with fundamental and strategic ground work. Working together, we dove right into brand discovery and development phase where we crafted mission and vision statements, and built the framework that guided the direction of the logo design and full identity suite.
One part of ABHC's methodology is that clients face their challenges head-on, much like one would dive into a wave. With courage and aptitude, by diving into the wave, one becomes a part of its movement and emerges on the other side, safe and stronger for it. The alternative is not only crushing, but debilitating. In alignment with this compelling analogy and the established brand foundation and attributes, a refined, modern, and straightforward brand identity was formed. The connectivity of the a/b wave brandmark and the friendliness of the logotype reflect the messaging in ABHC's brand promise, mission, and vision. Furthermore, the brandmark quintessentially captures the connection ABHC has with their clients and the commitment that is required for them to overcome life's challenging ebbs and flows.