MUSE Gold

2021

LongHorn Steakhouse Website

Entrant

Ad Cucina

Category

Website - Food & Beverage

Client's Name

LongHorn Steakhouse

Country / Region

United States

Gallery

About The Entry

LongHorn Steakhouse is about more than steaks. It’s a story of fire and ice, starting with the legendary Snow Jam of 1982, the Atlanta snowstorm that brought this humble steakhouse to national fame. LongHornSteakHouse.com tells that story and the story of its ongoing commitment to quality in a clean, steak-centric way that conveys a unique personality without relying on dark, wood-paneled steakhouse cliches. Guest experience is streamlined and uncluttered, straight and to the point the way good steak should be. Overall, the website is a clear, informative, easy-to-navigate portal to the best steak of your life.​

Credits

Creative Director
Brian Feeney
Director, Interactive
Max Hartz
Senior Developer
Korey McMurtrey
Senior Manager, Account Management
Madison Heyward
Director, Account Management
Katie Hellmann
Strategist
Jess Snyder
Senior Copywriter
James Williamson
UX/UI Designer
Peter Ho
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