MUSE Platinum

2021

The magic mooncake gift box

Entrant Company

Bracom Agency

Category

Typography - Packaging / Product

Client's Name

Bracom Agency

Country / Region

Vietnam

Mid-Autumn Festival, also known as Moon Festival, is a traditional festival celebrated across many Asian countries. The date of celebration falls on the 15th day of the eighth month based on lunar calendar, as known as a full moon day. In Vietnam, it is regarded as a children’s holiday as well. On the night of the Mid-Autumn Festival, they parade through the streets with illuminated lanterns in different colors and shapes. The moon coming in the roundest and brightest represents for a reunion. Therefore, this day is also an occasion for a family gathering.

The Concept
The mooncake set by Bracom, featuring the enchanting image of the moon, is highly believed to be a valuable present to show our appreciation toward friends and clients for their productive cooperation. The visualization of the autumn moon rising over a tranquil lake reminds us of putting aside the hectic life to enjoy the allure of nature for the present.

Lighting Effect
Let's see how magic the box could surprise you by its effect. One of the most extraordinary highlight of Mid-autumn festival is children's lantern parade. As each of them brings a different color lantern, they create a long colorful line when they walk around on the street. Thanks to our special materials, colors of the moon can change and sparkle that makes its packaging even more attractive. When putting our mooncake sets together, we can create a beautiful picture. By making a box combination, we can also build up a round table with four chairs surrounding to recall the depiction of a family reunion.

What else ?
Empty boxes are normally disregarded when all the mooncakes are taken out but we wish to reuse them for even more amazing ideas. Guess what else we can do with them? Lanterns? Let's see how we transfer this box into something very fun for kids. We invite you to join with us on this wonderful journey to childhood.

Credits

Creative Director, Graphic Designer
Andy Ho
Project Manager
Van Duc Hoa
Graphic Designer
Thanh Tang
More Platinum Winners
Video
2021
MUSE Advertising Awards - Stellaris
Paradox Interactive

Entrant Company

FILMIC ART

Category

Video - Animation

Country / Region

Sweden

Social Media
2021
MUSE Advertising Awards - SickKids Airbnb
SickKids Foundation

Entrant Company

No Fixed Address

Category

Social Media - Public Service Announcement (PSA) (NEW)

Country / Region

Canada

Social Media
2021
MUSE Advertising Awards - Rosewood Limited Edition
Rosewood Hotels & Resorts

Entrant Company

Spherical

Category

Social Media - Video

Country / Region

United States

Video
2021
MUSE Advertising Awards - Outraged - Football against Discrimination

Entrant Company

UEFA

Category

Video - Documentary

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy