MUSE Platinum

United States

2021

Curion's Digital Solutions

Entrant Company

Curion

Category

Integrated Marketing

Client's Name

Sub-Category

Integrated Marketing Campaign

Here at Curion, our business is reliant on consumers coming into our facilities to test products. With stay-at-home orders spanning the globe, and limited occupancy at our facilities, our ability to conduct traditional work for our clients was hindered greatly. We have over 150K individual consumers per year visit our facilities, and in this extreme time, we had to balance consumer fears, and ensure our clients that there would be no loss of quality in the research conducted during this time. The biggest challenge was evaluating our current capabilities and building solutions around our core business while maintaining the integrity of our work. We understood that nothing can compete with traditional methods of testing, and we needed to ensure that the tools we used would provide the same quality research to our clients, as they desperately needed during this time of consumer changes. Featuring advanced online surveys, open ended text with photo and videos, video diaries, one on one interviews with online FG, quick voting, whiteboard image markup, fill-in-the-blank, and shop along, we were able to build a robust set of virtual tools designed to provide qualitative and quantitative results. We adapted all our in-person tests to run as virtual tests. Since many of the products we test can be done at home, we altered our CLTs to function in-home. We ran ads in industry papers, we developed a new section on our website, and we conducted our executive webinar series to talk about the move to digital experiences. Even though things were closed in June and July, we still hit massive revenue numbers, far exceeding our target goals. This means that Curion was still able to conduct large, successful surveys, despite everything being shut down. As a result of our efforts, we were able to sell our digital services to ten giant food and beverage companies. We were able to show our clients that, despite a pandemic, consumer research, consumer insights, and product testing is still very much needed to stay on top of ever-changing consumer needs, and our digital solutions were a great way to collect those insights.

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