2021
Entrant Company
Category
Client's Name
Country / Region
The objective of this program was to elevate sponsorship activation and increase awareness of Corona Extra’s Texas Longhorns partnership during the 19-20 basketball season through a culturally relevant and tech-forward brand experience.
This innovation program was run in the Austin market from January-March 2020, supported through a variety of creative tactics and achieved breakthrough results.
Overview
• In-store promotion that allowed 12 consumers to win a pair of Corona x Texas Longhorn shoes designed by custom shoe designer, Jake Danklefs.
• Program-specific POS/promotional tools activated at key retail outlets like Walmart, HEB, and Fiesta
• Augmented Reality experience that allowed fans to explore the iconic Corona beach and enter sweeps
• Custom shoebox with interactive desktop basketball game integration.
• PR unboxing video campaign that engaged sneaker culture and sports influencers with an amazing “Unboxing” opportunity and a pair of the shoes
• In-arena gameday activation and partner media support
Big Results
Sales
o Corona Extra sales UP +14.1% from January-March in Austin
o Corona Premier sales UP +24.5% from January-March in Austin
PR
o 85,141,742 Total Impressions via Media and Social (US ONLY)
108MM global in total via Business Insider pick-up in UK and India
o 32 Media and Social Placements
Secured Business Insider, Complex, The Culture Creators, Yahoo Sports, Kicks on Fire, RESPECT, The Score, Flipboard, Baller Status, and others
Credits
Entrant Company
Americaneagle.com
Category
Website - Manufacturing
Country / Region
United States
Entrant Company
Octavo Designs
Category
Marketing & Promotional - Invitation / Greeting Card
Country / Region
United States
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
Evoke The Spectrum
Category
Audio - Audio / Other___
Country / Region
Italy