MUSE Gold

2021

Astec Industries

Entrant

Americaneagle.com

Category

Website - Manufacturing

Client's Name

Astec Industries

Country / Region

United States

Gallery

About The Entry

Astec Industries' newly created website was a major player in its rebranding efforts to consolidate 18 subsidiaries into one Astec brand. The MVP Implementation project was followed by a discovery and design phase.
Americaneagle.com had just under three months to define key functionality, structure vital business-driving content, and build, test, and manage Astec content efforts in parallel. In the end, Americaneagle.com built tools to allow Astec to perform content entry processes effectively, as well as built a look-up tool that allowed Astec to aggregate dealer and location data of their representatives from 18 subsidiaries. Additionally, Americaneagle.com worked through a variety of test scenarios to ensure mobile and cross-browser functionality while performing the necessary steps to ensure ADA compliance.

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