Did you know that it’s possible for cattle production to be green? Like, green, green? As in, carbon sink green? It’s a pretty simple concept called regenerative agriculture that involves making soil health a top priority. Because healthier soils means healthier grass, healthier cattle and ultimately a much healthier earth. The folks at A&W know a good idea when they see it. So they have begun working with the Canadian beef industry to grow Canada’s grass-fed and finished beef market and they are now on a journey to exclusively source and serve 100% Canadian, grass-finished beef at all of their restaurants. And a critical part of that journey is to help champion the growing regenerative agriculture movement in Canada. A&W asked Trail to head out across the Canada and talk with ranchers who have been using some of our oldest ideas to solve some of our newest problems. So we did. And this is what we found.
Corporate Identity / Other___
Tipping Point Media