MUSE Platinum

2021

Hybrid XR Record Release Concert

Entrant Company

DNM | Dreinullmotion

Category

Event - Concert

Client's Name

Zart.TV

Country / Region

Germany

How can a live concert also become an audiovisual experience on the home display?
In order to stage a hybrid concert event for the album release of the German newcomer band “Giant Rooks” the Berlin Tempodrom was chosen as a location that creates an atmospheric backdrop for a live audience of 100 visitors, as well as for many more spectators at home.
For the live stream, we also choreographed virtual extended reality elements and environments that accompany the concert track by track. In the virtual room, the roof of the location was removed and gave the audience a view of the open sky. Around the stage, environs and other objects were staged in the room to match the songs. Thousands of fans at home were within reach of and able to experience changes in the virtual environment such as fog and clouds, rain and dust, northern lights, hurricanes, sun and moon. Close-up, emotional camera images of the band were mixed 50:50 with virtual elements.
Real-time rendered 3D environments form the visual framework for a great live rock show - on site and for fans at home alike.

Credits

Creative Director / DNM
Robin Kornemann
UE4 Artist / DNM
Baptiste Stecher
UE4 Artist / DNM
Niklas Giessen
Technical Operator / AMBION GmbH
Markus Kalwinsky
More Platinum Winners
Branded Content
2021
MUSE Advertising Awards - Fashion in Frame
Savannah College of Art and Design

Entrant Company

Savannah College of Art and Design

Category

Branded Content - Content / Promotion (NEW)

Country / Region

United States

Publication
2021
MUSE Advertising Awards - Marumero ni me hana no tsuku hanashi
Editions Treville Co., Ltd.

Entrant Company

iD. (Izumiya Design Office)

Category

Publication - Book

Country / Region

Japan

Advertising
2021
MUSE Advertising Awards - PAPER Magazine Black History Month Cover

Entrant Company

PAPER

Category

Advertising - Magazine Cover

Country / Region

United States

Website
2021
MUSE Advertising Awards - What do you see?
Getty Images

Entrant Company

Ceros

Category

Website - Art & Design

Country / Region

United States