MUSE Platinum

2021

Grass Farmers

Entrant Company

Trail Films

Category

Video - Sustainability & Environment

Client's Name

A&W Canada

Country / Region

Canada

Did you know that it’s possible for cattle production to be green? Like, green, green? As in, carbon sink green? It’s a pretty simple concept called regenerative agriculture that involves making soil health a top priority. Because healthier soils means healthier grass, healthier cattle and ultimately a much healthier earth.

The folks at A&W know a good idea when they see it. So they have begun working with the Canadian beef industry to grow Canada’s grass-fed and finished beef market and they are now on a journey to exclusively source and serve 100% Canadian, grass-finished beef at all of their restaurants. And a critical part of that journey is to help champion the growing regenerative agriculture movement in Canada.

A&W asked Trail to head out across the Canada and talk with ranchers who have been using some of our oldest ideas to solve some of our newest problems. So we did. And this is what we found.

Credits

Producer
Chad Galloway
Director
Chad Galloway
Producer
A&W Canada
Producer
Susan Dong
Director of Photography
Vince Arvidson
Composer
Mark Lazeski
Editor
Chad Galloway
More Platinum Winners
Video
2021
MUSE Advertising Awards - Move Beyond Intelligence | McAfee Device-to-Cloud

Entrant Company

McAfee Brand Team

Category

Video - TV Ad Campaign

Country / Region

Australia

Strategic Program
2021
MUSE Advertising Awards - Open We Stand

Entrant Company

GoDaddy

Category

Strategic Program - COVID-19-Related (NEW)

Country / Region

United States

Publication
2021
MUSE Advertising Awards - Unlocking Digital Innovation
Small Medium Enterprise Development Bank Malaysia Berhad

Entrant Company

Alpha Creative (M) Sdn. Bhd.

Category

Publication - Annual Report

Country / Region

Malaysia

Marketing & Promotional
2021
MUSE Advertising Awards - Monkeying Around
Wallace Church & Co.

Entrant Company

Wallace Church & Co.

Category

Marketing & Promotional - Promotional

Country / Region

United States