MUSE Platinum

Canada

2021

Grass Farmers

Entrant Company

Trail Films

Category

Video

Client's Name

A&W Canada

Sub-Category

Sustainability & Environment (NEW)

Did you know that it’s possible for cattle production to be green? Like, green, green? As in, carbon sink green? It’s a pretty simple concept called regenerative agriculture that involves making soil health a top priority. Because healthier soils means healthier grass, healthier cattle and ultimately a much healthier earth. The folks at A&W know a good idea when they see it. So they have begun working with the Canadian beef industry to grow Canada’s grass-fed and finished beef market and they are now on a journey to exclusively source and serve 100% Canadian, grass-finished beef at all of their restaurants. And a critical part of that journey is to help champion the growing regenerative agriculture movement in Canada. A&W asked Trail to head out across the Canada and talk with ranchers who have been using some of our oldest ideas to solve some of our newest problems. So we did. And this is what we found.

Credits

Producer
Chad Galloway
Director
Chad Galloway
Producer
A&W Canada
Producer
Susan Dong
Director of Photography
Vince Arvidson
Composer
Mark Lazeski
Editor
Chad Galloway
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