MUSE Platinum

2021

Move Beyond Intelligence | McAfee Device-to-Cloud

Entrant

McAfee Brand Team

Category

Video - Information Technology (IT)

Client's Name

McAfee

Country / Region

Australia

About The Entry

The Move Beyond Intelligence Campaign was designed to help shift the McAfee security brand's market perception—from a consumer antivirus company with its best days behind it to a device-to-cloud cybersecurity company—and drive further differentiation against competitors, progressively building the role of leader in innovation, and increasing halo effect.

Credits

Creative Director, McAfee Brand Team
Mel de Beer
Brand Director, McAfee Brand Team
Giulia Mucciarelli
Art Director, McAfee Brand Team
Wilkin Ho
Four Winds Creative
Video production and Animation by
McAfee Brand Team
Campaign Asset Production
More Platinum Winners
Video
2021
2021 MUSE Creative Awards Winner - 2021 Vilcek Foundation Prizes

Entrant

The Vilcek Foundation

Category

Video - Documentary

Country / Region

United States

CSR
2021
2021 MUSE Creative Awards Winner - Les Règles de l'art - Art's periods

Entrant

Baston

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Switzerland

Experiential & Immersive
2021
2021 MUSE Creative Awards Winner - Burberry Beauty Virtual Studio

Entrant

Holition

Category

Experiential & Immersive - Augmented Reality

Country / Region

United Kingdom

Student Submission
2021
2021 MUSE Creative Awards Winner - Nike Minus
Nike

Entrant

Miami Ad School

Category

Student Submission - Student Web / App

Country / Region

Bulgaria