2021
Move Beyond Intelligence | McAfee Device-to-Cloud
Entrant Company
McAfee Brand Team
Category
Video - Information Technology (IT)
Client's Name
McAfee
Country / Region
Australia
The Move Beyond Intelligence Campaign was designed to help shift the McAfee security brand's market perception—from a consumer antivirus company with its best days behind it to a device-to-cloud cybersecurity company—and drive further differentiation against competitors, progressively building the role of leader in innovation, and increasing halo effect.
Credits
Entrant Company
No Fixed Address
Category
Integrated Marketing - Nonprofit
Country / Region
Canada
Entrant Company
Zipwhip inc
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
George P. Johnson Experience Marketing
Category
Branded Content - Microsite (NEW)
Country / Region
United States
Entrant Company
The MRN Agency
Category
Experiential & Immersive - COVID-19-Related (NEW)
Country / Region
United States