2021
Move Beyond Intelligence | McAfee Device-to-Cloud
Entrant Company
McAfee Brand Team
Category
Video - Information Technology (IT)
Client's Name
McAfee
Country / Region
Australia
The Move Beyond Intelligence Campaign was designed to help shift the McAfee security brand's market perception—from a consumer antivirus company with its best days behind it to a device-to-cloud cybersecurity company—and drive further differentiation against competitors, progressively building the role of leader in innovation, and increasing halo effect.
Credits
Entrant Company
Walmart
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant Company
Baston
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Switzerland
Entrant Company
Pureblink
Category
Experiential & Immersive - Virtual Reality
Country / Region
Canada
Entrant Company
Priscilla Vezzit Ferreira
Category
Advertising - Advertising / Other___
Country / Region
France