MUSE Platinum

2021

Move Beyond Intelligence | McAfee Device-to-Cloud

Entrant Company

McAfee Brand Team

Category

Video - Information Technology (IT)

Client's Name

McAfee

Country / Region

Australia

The Move Beyond Intelligence Campaign was designed to help shift the McAfee security brand's market perception—from a consumer antivirus company with its best days behind it to a device-to-cloud cybersecurity company—and drive further differentiation against competitors, progressively building the role of leader in innovation, and increasing halo effect.

Credits

Creative Director, McAfee Brand Team
Mel de Beer
Brand Director, McAfee Brand Team
Giulia Mucciarelli
Art Director, McAfee Brand Team
Wilkin Ho
Four Winds Creative
Video production and Animation by
McAfee Brand Team
Campaign Asset Production
More Platinum Winners
Integrated Marketing
2021
MUSE Advertising Awards - Distil Your World Series - The Macallan

Entrant Company

Master For You Agency

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Spain

Video
2021
MUSE Advertising Awards - Akima's Iñupiaq Shareholders

Entrant Company

Yes& Agency

Category

Video - Cultural

Country / Region

United States

Video
2021
MUSE Advertising Awards - When Nobody’s Watching

Entrant Company

Klick Health

Category

Video - Corporate

Country / Region

Canada

Strategic Program
2021
MUSE Advertising Awards - Rack it Up!
Rakuten

Entrant Company

Standard Black

Category

Strategic Program - Video Campaign

Country / Region

United States