MUSE Gold

Germany

2021

OnlineTED Redesign

Entrant Company

Huefner Design

Category

Corporate Identity

Client's Name

OnlineTED

Sub-Category

Brand Identity

OnlineTED - vote for the right design "We have decided to purchase a 'real Hüfner'." A new appearance is needed. The visual appearance of the not so young start-up was a bit outdated. The online voting system needed a breath of fresh air for the next big step. Originally focused on universities and educational institutions, the tool is now to increasingly guarantee companies fast, secure and easy feedback in ad hoc surveys. The whole shebang had to be done: logo, business stationery, flyers, websites – and in the next step the design of the applications themselves. When voting for one of the three proposed lines, the choice fell on the design that was most clearly removed from the status quo. Everything spoke for the pure ... the real signature.

Credits

Creative Direction, Art and Concept
Tim Hüfner
Implementation & Programming
Martin Keck
Concept & Text
Frank Merkl
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