2021
Entrant Company
Category
Client's Name
Country / Region
Pupstar is a positioning technology company, and this is a new brand design for pre-launching its new product—Pupstar GPS Pet Tracker. The logo design symbolizes the connection of Positioning and Pet, especially the combination of Direction Arrow, Pet Paw, and Location Pin. The graphic components represent the relationship and cooperation, and the fresh and powerful colors convey excellent technical support and passionate visual language. The brand identity uses iconic graphics and pop colors from the logo in a dynamic way to create a friendly and playful atmosphere. Also, the red & black(Dark grey) color palette is calling attention for people who had the experience of losing their pets. The design of digital marketing is created by the brand visual system as well.
Credits
Entrant Company
The Pridham Group
Category
Website - Manufacturing
Country / Region
Canada
Entrant Company
Maersk
Category
Video - Transportation
Country / Region
India
Entrant Company
Circle Studio
Category
Branded Content - Content / Promotion (NEW)
Country / Region
Malaysia
Entrant Company
Historic Agency
Category
Corporate Identity - Brand Identity
Country / Region
United States