Waffle – Live Life. Bring Waffle.

Personal Insurance has issues. Waffle eats issues for breakfast. In an industry straying from its original mission – protecting people when they need it the most – Waffle arrived to set things straight. That meant all the insurance a person could need on a single app, coverage from the best in the business, and built-in rewards for acting like an adult.

Waffle's vision was solid. Their fledgling website's copy and design were another story. Seeking a brand identity revamp that included a comprehensive marketing strategy, Waffle approached Timelapse. Over the course of a 6-month (ongoing) partnership, we hammered out their objectives, nailed the kind of brand voice their Co-Founder dreamed of, and built a sleek, user-friendly website bursting with color, motion, and personality.

As they transition from their Private Beta to an official release in March, Waffle has a bonafide identity. They're the cheeky, straight-talking, premier choice for broad, customizable insurance. Looking ahead, they're launching paid and organic customer acquisition campaigns with Timelapse's help, lighting up Facebook, Instagram, Google, YouTube, and beyond. After a year like 2020, the website headline we developed for them couldn't feel more apt: Life's gonna get weird. You're gonna get Waffle.