MUSE Gold

United States

2021

I Believe in Me Logo

Entrant Company

Octavo Designs

Category

Corporate Social Responsibility

Client's Name

I Believe in Me

Sub-Category

Pro Bono (Free)

The I Believe in Me Logo presents a unique symbol that features the IBM acronym in a stylized way. The foundation of the mark is the “i” letterform that represents the figure of a person. The dot at the top and bottom of the logo ties in the idea of the mentor/mentee and how they are reflected in one another. The curves on the side make up the “b” letterform while also tying together to create a stylized “m” and infinity symbol. The entire mark can be flipped upside down and it remains visually the same further driving the concept of connecting with each other and the cyclical nature of the mentor/mentee relationship.

Credits

Creative Director
Sue Hough
Graphic Designer
Cory McNamee
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Entrant Company

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Sub Category

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Entrant Company

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Sub Category

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Entrant Company

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Sub Category

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Australia
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Entrant Company

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Sub Category

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