2021
Entrant Company
Category
Client's Name
Country / Region
The I Believe in Me Logo presents a unique symbol that features the IBM acronym in a stylized way. The foundation of the mark is the “i” letterform that represents the figure of a person. The dot at the top and bottom of the logo ties in the idea of the mentor/mentee and how they are reflected in one another. The curves on the side make up the “b” letterform while also tying together to create a stylized “m” and infinity symbol. The entire mark can be flipped upside down and it remains visually the same further driving the concept of connecting with each other and the cyclical nature of the mentor/mentee relationship.
Credits
Entrant Company
JJLA
Category
Video - Diversity & Inclusion (NEW)
Country / Region
United States
Entrant Company
Holition
Category
Experiential & Immersive - In-Store Experiences
Country / Region
United Kingdom
Entrant Company
Human Design
Category
Video - Consumer Product / Services
Country / Region
United States
Entrant Company
Shahrtash Studio
Category
Strategic Program - Brand Strategy Campaign
Country / Region
Turkey