MUSE Platinum

Taiwan

2021

MENWEN

Entrant Company

Triangler

Category

Corporate Identity

Client's Name

MENWEN

Sub-Category

Brand Identity

MENWEN is a crystal jewelry brand with a belief that a slow-paced lifestyle creates a better self, and adorable jewelry gives people confidence and pleasure. The exquisite identity is built on the abbreviation of MENWEN and transformed into a delicate typeface with a classical frame. The composed olive green color and marble texture make the brand look not just elegant, but mystic and refined. To create a world of fantasy, a classical MENWEN castle is built and gracefully embedded with symbolizing elements, such as owls, Polaris, hourglasses, arches, gems, etc. With the same fantasy elements extended to all printed papers, packaging, jewelry tags, and store decorations, the brand image is manifested to all details, creating a magical and healing adventure for anyone to explore.

Credits

Wei-Zu Chen
Jiang-Xin Zhang
Chun-Yao Huang
Chi-Yao Tang
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Sub Category

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Sub Category

Social

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Sub Category

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