MENWEN is a crystal jewelry brand with a belief that a slow-paced lifestyle creates a better self, and adorable jewelry gives people confidence and pleasure. The exquisite identity is built on the abbreviation of MENWEN and transformed into a delicate typeface with a classical frame. The composed olive green color and marble texture make the brand look not just elegant, but mystic and refined. To create a world of fantasy, a classical MENWEN castle is built and gracefully embedded with symbolizing elements, such as owls, Polaris, hourglasses, arches, gems, etc. With the same fantasy elements extended to all printed papers, packaging, jewelry tags, and store decorations, the brand image is manifested to all details, creating a magical and healing adventure for anyone to explore.
Comm / Marketing Campaign
Savannah College of Art and Design