2021

Mapping Festival 2019

Entrant Company

Studio Frédéric Held

Category

Marketing & Promotional - Poster (Single)

Client's Name

Mapping Festival

Country / Region

Switzerland

For the 2019 edition of the Mapping Festival — annual event for digital art — in Geneva (Switzerland), the photographs of the exhibitors' installations were generated/coded themselves by a digital program.

In that respect, it is with a raster of "XV" (reference to the 15th anniversary of the Festival) that we discover these images. This raster constitute the "matrix" for all the communication of the Festival.

The (complementary) colors were also chosen to recall the fluorescent generally present on digital media only.

the poster was first digitally printed (the image). Followed by an overprinting of the text in silkscreen printing, first in white then in neon green.