2021

Scoob!

Entrant Company

Home Brew Agency

Category

Social Media - Entertainment

Client's Name

Warner Bros. Pictures

Country / Region

United States

Home Brew was proud to partner with Warner Bros. for the launch of SCOOB!, an animated reboot of a 50 year old classic featuring the original loveable characters and a brand-new story. The year-long project revitalized the franchise for a new generation and swiftly pivoted during a global pandemic to bolster the film to #1 on PVOD charts during opening weekend.

Our multi-pronged social campaign engaged fans around the world with custom content for both international and domestic audiences. As the theatrical entertainment industry transformed shortly before the film's debut, our work rapidly transitioned to support the domestic PVOD window.