MUSE Gold

India

2021

THIS CRICKET SEASON BANGLADESH CAN!

Entrant Company

Oddinary

Category

Advertising

Client's Name

Pringles

Sub-Category

Point of Purchase

Brand Objective: Capitalize on increased in-home snacking during the Cricket World Cup with an Ambush Campaign at the Point of Sale. Background: Cricket is a Religion in Bangladesh and it evokes a very strong sense of Patriotism amongst its countrymen. It is to be noted that the team is considered an underdog on the World Cricketing Platform. Consumer Insight: Sporting fans bond with one another over their beliefs & positive associations. In this case, the fans believe that Bangladesh CAN lift the World Cup Trophy in spite of being the underdogs. Brand Truth: Pringles is the only brand of chips sold in a ‘CAN’. Others are sold in ‘Bags’ The Idea: Launch a Special Edition Pringles ‘CAN’ that not only captures the cricketing spirit of Bangladesh but also becomes an embodiment of the belief of its countrymen that their team ‘CAN’ win the World Cup.

Credits

Sameer Murudkar
Yashwant Sawant
Arabind Verma
Mayuresh Kambli
More Gold Winners
2021
United States

Entrant Company

Hoonigan Industries

Sub Category

Auto & Auto Services (NEW)

2021
United States
National Jewish Health

Entrant Company

Multipleoutlet Productions & Charity Bids

Sub Category

Video / Others___

2021
Hungary

Entrant Company

Lounge Group

Sub Category

TV Ad Campaign

2021
United States
Raytheon Technologies

Entrant Company

Mountain View Group, Ltd.

Sub Category

Business to Business