Bases Loaded Media Identity

Formed because of a father & son's love for the game of Baseball - Bases Loaded Media (BLM) was created to share the love of baseball with others by interviewing top names in baseball, and not just players! Interviews of coaches, managers, owners, and even companies that produce items for the sport, Bases Loaded Media is there to deep dive into the baseball world.
BLM came to Cloudmellow to have their overall visual identity created. They wanted to show their deep ties and love to baseball as well as media. Our design path started with the mindset of almost creating an MLB team's logo, and dialing back the character creation aspect of that direction. From the bold, shining, defined typography to the shield design created from the same angles of the baseball field - All items on the logo have hints of baseball throughout it.
Whether the logo is shown with or without the baseball emblazoned on the top - The feelings evoked are the same - American Baseball at it's finest with the love and passion of a family behind it.