2021
Entrant Company
Category
Client's Name
Country / Region
The pandemic has already taken away so many things from us, especially our freedom. The freedom to go wherever we want. The freedom to take care of our loved ones and our bodies. Without being able to jog around the neighborhood or go to the gym to train, indonesians now have to figure out how to keep a healthy lifestyle and to keep their bodies strong. From home. Gold’s Gym Indonesia believes that you can still work out without risking your health. So we decided to bring Gold's Gym to everyone's homes. Introducing: ''Gym It Yourself“ - A series of step-by-step tutorials on how to train just like you're at the gym using everyday household items, from the comfort of your home. We want to make sure that our member or even non member to live healthy and to stay safe during the pandemic.
Credits
Entrant Company
K11 Concepts Limited
Category
Strategic Program - COVID-19-Related (NEW)
Country / Region
Hong Kong SAR
Entrant Company
C-4 Analytics
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Mitchell and ValueLabs
Category
Experiential & Immersive - Augmented Reality
Country / Region
India
Entrant Company
LUP Jakarta
Category
Social Media - Fashion, Beauty & Luxury (NEW)
Country / Region
Indonesia