2021
Entrant Company
Category
Client's Name
Country / Region
People perceive gym as a place to gain muscle, lose weight, or just get fit. Well, it's true. But we also know that there are people who come to the gym for other reasons: stress at work, distracting themselves from a heartbreak, following trends, following friends, or just to take a shower. So, wouldn’t it be great if we celebrate the many other reasons too? Because any reason is a good reason to start a journey.
We are bringing this campaign to acknowledge, to celebrate and empower anyone, not only the bodybuilder or the health-conscious, but also for the one who want to find soul-mate, the one who stressed out from work or even the one who want to meet their idol. We want to tell them, that with Gold’s Gym you are welcome as you are. Because Gold’s Gym Indonesia believes that whatever your reason is, together we can reach the goal. The "Good Reasons“ campaign starts by the end of October 2020.
Credits
Entrant Company
Yamamoto Agency
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant Company
Lift Division
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Software Company
Category
Video - Budget below $3000
Country / Region
United States
Entrant Company
Communications, Ink
Category
Corporate Identity - Logos
Country / Region
United States