MUSE Silver

Indonesia

2021

Good Reasons

Entrant Company

LUP Jakarta

Category

Video

Client's Name

Gold's Gym

Sub-Category

Budget below $3000

People perceive gym as a place to gain muscle, lose weight, or just get fit. Well, it's true. But we also know that there are people who come to the gym for other reasons: stress at work, distracting themselves from a heartbreak, following trends, following friends, or just to take a shower. So, wouldn’t it be great if we celebrate the many other reasons too? Because any reason is a good reason to start a journey. We are bringing this campaign to acknowledge, to celebrate and empower anyone, not only the bodybuilder or the health-conscious, but also for the one who want to find soul-mate, the one who stressed out from work or even the one who want to meet their idol. We want to tell them, that with Gold’s Gym you are welcome as you are. Because Gold’s Gym Indonesia believes that whatever your reason is, together we can reach the goal. The "Good Reasons“ campaign starts by the end of October 2020.

Credits

Account Director
Ahmad Syakbani
Account Manager
Annisa Amadea Islamey
Copywriter
Imam Yudia
Art Director
Ardho Khalifa
Creative Director
Andika Nugroho
Executive Creative Director
Albert Chan
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