MUSE Platinum

United States

2021

PAPER Magazine Black History Month Cover

Entrant Company

PAPER

Category

Advertising

Client's Name

BET Networks/ViacomCBS

Sub-Category

Magazine Cover

Debuting during the last week of Black History Month 2020, PAPER and BET Networks created a viral magazine cover series that promoted an era of Black 90s television with a twist, one that paid homage to today's modern Black TV pioneer -- acclaimed screenwriter, producer and actress Lena Waithe. Leveraging this magazine cover series, PAPER developed an advertising campaign to highlight the Golden Age of Black entertainment in anticipation of the launch of BET's and Lena Waithe's hit television series, 'Twenties' and 'Boomerang.'

The magazine cover series was an instant success, garnering millions of impressions, viral sharing from celebrities and thousands of sentiments across the industry for the campaign's culturally rich design and mission to push culture forward.

Credits

Creative Director, PAPER
Courtney Richardson
Art Director, PAPER
Fred Sands IV
Chief Revenue Officer, PAPER
Mark Tevis
Senior Publicist, BET Networks
Dezmon Gilmore
Photographer
Erik Umphery
Key Makeup Artist
Rebekah Aladdin
Key Hair Artist
DaVonte Blanton
Stylist
Katie Qian
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