The Challenge: Create a non-denominational, corporate holiday card to send out to clients that reflects the sophisticated, thoughtful Greystone brand. Greystone, a company whose tagline is, "where people matter," cares about their clients and all of the challenges they have been through this year. The pandemic has affected people in many different ways. For some it has meant losing loved ones, for others it has meant spending more time with their family at home. Our challenge was sending out a message which could touch everyone no matter their circumstances. We wanted to project a positive message to lift peoples’ spirits and highlight the “silver linings” of the past year and the year to come. Greystone 2020 Print Holiday Card: The card features a high quality pure white Mohawk paper. “Find Your Silver Linings” is stamped in shiny silver foil, and the following words are embossed on the front: Kindness, Thankful, Children, Spouse, Quality Time, Family, Birthdays, Health, Connections, Heroes, Lucky, Hobbies, Friends, Healthcare Workers, Work From Home, Milestones & Love. These were thoughtfully selected with the intention of presenting a set of potential silver linings which the recipient could potentially identify when reflecting over the year.
ValueLabs and Mitchell International
White Paper (NEW)
The Fource Group
TV Ad Campaign