MUSE Silver

2021

Ride non-stop with BinBin!

Entrant

Victor Orbis

Category

Outdoor Advertising - Outdoor Campaign

Client's Name

BinBin Scooters

Country / Region

Turkey

Traffic congestion in metropolises causes a major transportation problem and let people miss all the pleasure they may get from their journey. The aim was to carry out a communication study to emphasize the entertaining journey and the benefits people gets from traveling short distances using BinBin scooters instead of public transportation and to increase the number of BinBin users by targeting public transportation users.

Credits

Founder & Chief Executive Officer
Cemil Cengiz
Creative Director
Salihcan Güner
Brand Menager
İrem Karaosmanoğlu
Art Director
Hakan Yalçın
Illustrator
Azimet Ahmet
Copywriter
Semih Hekim
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