MUSE Gold

Turkey

2021

Cteph On My Mind

Entrant Company

Ajans Digital

Category

Audio

Client's Name

Bayer

Sub-Category

Audio / Other___

CTEPH On My Mind is a 3D Sound Technology project developed with a unique sound recording technique in order to increase awareness in CTEPH disease.We figured that the most effective way to internalize the knowledge is experiencing it yourself.In 3D Sound Technology, the audience can hear not only the sounds from the right and left but also from the back, front, even from inside your mouth and inside your head, which significantly increases the effect of the experience.It helps with the integration process and makes you feel as if you are actually the subject of the story by being provided a very realistic experience.The main problem with CTEPH disease is that it is very difficult to diagnose. The time a CTEPH patient spends waiting for a diagnosis can go up to 7 years.Therefore, we were briefed to find an innovative and creative way to improve disease awareness and reduce this time as much as possible.That’s why we came up with this project which would ensure physicians empathize with CTEPH patients and identify themselves with their experience.With the help of 3D Sound Technology, we could deliver the most life-like experience and improved empathy and awareness by having them experience the symptoms of a CTEPH patient, how they feel when they are unable to breathe and what the delayed diagnosis’s consequences are.We executed our project in congress areas, satellite symposiums, meetings and one-on-one visits. We designed our congress stand as a market place to grab attention in the congress area and invited the physicians to the cabinets, so that they could use the 3D Sound Technology to experience what happened to our CTEPH patient during her weekly shopping.We have also extended the experience to larger masses during the meetings through the collective means of listening.We reached 3620 physicians in 2019. We conducted 9 associations branch meetings,63 clinical presentations,8 national congresses, 1 webcast and 850 e-detailing applications.After realizing the project in various congresses, we continued our HCP communication at one-on-one digital platforms during the pandemic.

Credits

Founder and Director / Ajans Digital
Ozge Gunes
Creative Director / Ajans Digital
Karen Levent
Art Director / Ajans Digital
Ozlem Bozkurt
Medical Director / Ajans Digital
Ozlem Er
Software Development Team Lead / Ajans Digital
Emre Demirhan
Director of Customer Relations / Ajans Digital
Cansu Ustundag Cakici
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