2021

Wonder Greener

Entrant Company

Triangler

Category

Corporate Identity - Brand Identity

Client's Name

Wonder Greener

Country / Region

Taiwan

Wonder Greener is an eco-friendly brand producing biodegradable grass straws for consumers to opt for natural and convenient disposable straws.
The grass is the core element of brand identity, matched with a light green color connecting the brand's dedication to environmental sustainability. Inspired by its eco-friendly production, the life cycle of grass straws is illustrated on the container box to convey a zero-waste process.
The typeface with a low center of gravity shows the earth's steadiness; the varying stroke weight shows the natural growth of plants. An amiable and eco-friendly brand is established through a gentle, simplified, and straightforward design concept.