MUSE Gold

Taiwan

2021

Wonder Greener

Entrant Company

Triangler

Category

Corporate Identity

Client's Name

Wonder Greener

Sub-Category

Brand Identity

Wonder Greener is an eco-friendly brand producing biodegradable grass straws for consumers to opt for natural and convenient disposable straws. The grass is the core element of brand identity, matched with a light green color connecting the brand's dedication to environmental sustainability. Inspired by its eco-friendly production, the life cycle of grass straws is illustrated on the container box to convey a zero-waste process. The typeface with a low center of gravity shows the earth's steadiness; the varying stroke weight shows the natural growth of plants. An amiable and eco-friendly brand is established through a gentle, simplified, and straightforward design concept.

Credits

Wei-Zu Chen
Jian-He Lin
Chun-Yao Huang
Chi-Yao Tang
More Gold Winners
2021
United States

Entrant Company

Human Design

Sub Category

Transportation

2021
United States
CVS

Entrant Company

Standard Black

Sub Category

Integrated Marketing Campaign

2021
United States

Entrant Company

Leverage

Sub Category

Food & Beverage

2021
United States

Entrant Company

RELATIVITY Communications

Sub Category

COVID-19-Related (NEW)