Wonder Greener is an eco-friendly brand producing biodegradable grass straws for consumers to opt for natural and convenient disposable straws. The grass is the core element of brand identity, matched with a light green color connecting the brand's dedication to environmental sustainability. Inspired by its eco-friendly production, the life cycle of grass straws is illustrated on the container box to convey a zero-waste process. The typeface with a low center of gravity shows the earth's steadiness; the varying stroke weight shows the natural growth of plants. An amiable and eco-friendly brand is established through a gentle, simplified, and straightforward design concept.
Integrated Marketing Campaign
Food & Beverage