MUSE Gold

United States

2021

Michi Japanese Kitchen Rebrand

Entrant Company

Arcana Academy

Category

Marketing & Promotional

Client's Name

Michi Japanese Kitchen

Sub-Category

Menu

To help our favorite local restaurant, Michi Japanese Kitchen, survive the COVID-19 pandemic, we vowed to eat there every day. In addition, we also took it upon ourselves to provide a full brand refresh to help breath new life into a 10+ year old brand - for free. We developed a new logo, menu (both takeout and dine-in), and shot still photography, because that’s what building community means to us. Oh yeah, we still eat there every day.

Credits

Arcana Academy / Account Director
Marshall Detwiler
Arcana Academy / Executive Creative Director - Art
Lee Walters
Arcana Academy / Executive Creative Director - Copy
Shane Hutton
Arcana Academy / Sr. Graphic Designer
Jay Josue
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