MUSE Gold

2021

Estrella Jalisco Day of the Dead Influencer Box

Entrant Company

The Creative Bar

Category

Strategic Program - Social Media Campaign

Client's Name

Estrella Jalisco

Country / Region

United States

We partnered up with Estrella Jalisco to create their influencer box packages for Dia de Los Muertos. The design of the box was influenced by the features on their store displays, which featured bright marigold flowers, authentic to the holiday. Our focus for this project was on the celebration of life! The design of the box was light and cheerful, with decorative floral sketches of orange and yellow marigolds. Our team assembled 50 boxes, filled with fresh marigold flowers. Underneath this bouquet was an Estrella Jalisco-branded Michelada kit, to celebrate the occasion. This was a huge undertaking and great success to be a part of!

Credits

Creative Director
Justin Lawler
Graphic Designer
Meghan Burch
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