Every Detail Remembered

Dignity Memorial, the largest provider of funeral, cremation, and cemetery services in the United States, came to Arcana Academy looking for a whole scale brand refresh and vision for the company.
After speaking to a number of stakeholders across the nation, customers, and c-suite executives, one thing became abundantly clear. The one aspect of Dignity Memorial's service offering that rose to the surface time and time again is their attention to detail. From this insight, we devised a new brand vision.
This brand essence video helps outline, the rationale, and strategy for landing on the line, Dignity Memorial, Every Detail Remembered.