MUSE Gold

2021

Every Detail Remembered

Entrant Company

Arcana Academy

Category

Corporate Identity - Brand Identity

Client's Name

Dignity Memorial

Country / Region

United States

Dignity Memorial, the largest provider of funeral, cremation, and cemetery services in the United States, came to Arcana Academy looking for a whole scale brand refresh and vision for the company.

After speaking to a number of stakeholders across the nation, customers, and c-suite executives, one thing became abundantly clear. The one aspect of Dignity Memorial's service offering that rose to the surface time and time again is their attention to detail. From this insight, we devised a new brand vision.

This brand essence video helps outline, the rationale, and strategy for landing on the line, Dignity Memorial, Every Detail Remembered.

Credits

Account Director / Arcana Academy
Marshall Detwiler
Executive Creative Director - Art / Arcana Academy
Lee Walters
Executive Creative Director - Copy / Arcana Academy
Shane Hutton
Executive Producer / Arcana Academy
Jessica Darke
Director / Farmer Entertainment
Richard Farmer
Director of Photography / Farmer Entertainment
David Myrick
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