MUSE Gold

2021

OE Acronyms - By Ophthalmic Professionals Around the World

Entrant Company

Kairos Studio

Category

APP - Medical

Client's Name

Ophthalmic Edge

Country / Region

United States

OE Acronyms was born of Ophthalmic Edge, a non-profit organization committed to educating the ophthalmic community. This newest venture was led by the nationally renowned and respected physician Dr. Yale Fisher, who has first-hand experience with the confusion and ambiguity of acronyms in medical charts. Dr. Fisher had a vision for an app dedicated to helping medical professionals and students quickly reference ophthalmic acronyms wherever they went, whether that was a medical conference, a lecture, or during their morning rounds.

Throughout the development process, we collaborated with the Ophthalmic Edge team of over 35 ophthalmic professionals to collect and organize the data. Based on our client’s medical expertise, we created a system to catalog the acronyms that these ophthalmic professionals submitted, which included 11 fields of study (such as Pediatrics, Neuro-Ophthalmology, and Oncology), and 5 differentiating tags (like ‘Disease,’ ‘Surgery,’ and ‘Examination’).

OE Acronyms’ users are able to save time and face in their high-speed, highly competitive environment. Users can attend medical lectures on case studies and clinical trials, and understand the topic even if the speakers reference acronyms they weren’t initially familiar with. Medical interns and residents can impress their more competitive peers during morning rounds. Non-ophthalmic medical specialities like triage and neurology can better understand their patients' charts, even without an in-depth knowledge of ophthalmology. Our end-users are able to easily interpret their patients’ medical history even when the patient transfers from another hospital that uses a different acronym for the same term.

The app was well-received by the ophthalmic community, and the medical professionals who lent their proven knowledge within their respective specialties to the project were also happy to lend their recommendations. Just a few months post-launch, the app has grown to include over 1,900+ different ophthalmic acronyms from more that 35 experts and medical professionals from across the globe, and is updated to include new and emerging ophthalmic acronyms weekly.

Credits

Creative Director
Kyu Sean Kim
Project Manager
Julianna Rice
Marketing Manager
Bonnie Chan
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