2021
Signs of Change
Entrant Company
Miami Ad School Hamburg
Category
Student Submission - Student / Other___
Client's Name
Durex
Country / Region
Germany
The rates of sexual abuse, STIs and unwanted pregnancy are higher amongst deaf. Originated by one thing: lack of specialised sex education to young deaf students. Studies show they miss out on basic knowledge. So Durex promoted a TikTok challenge that contained sign language inside of the dance moves, making tiktokers spread sex education to deaf users:
Sex needs no intercourse. Sex needs consent, protection and fun. Join the conversation.
But the challenge was not over. Durex also uploaded a petition to promote specialised sex education in UK schools and encouraged people to sign it. To sign it for change.
Credits
Entrant Company
No Fixed Address
Category
Event - Celebration Event
Country / Region
Canada
Entrant Company
Mountain View Group, Ltd.
Category
Video - Corporate
Country / Region
United States
Entrant Company
Decca
Category
Branded Content - Display Advertising
Country / Region
United States
Entrant Company
Matchfire
Category
Typography - Lettering
Country / Region
United States