MUSE Silver

2021

Signs of Change

Entrant Company

Miami Ad School Hamburg

Category

Student Submission - Student / Other___

Client's Name

Durex

Country / Region

Germany

The rates of sexual abuse, STIs and unwanted pregnancy are higher amongst deaf. Originated by one thing: lack of specialised sex education to young deaf students. Studies show they miss out on basic knowledge. So Durex promoted a TikTok challenge that contained sign language inside of the dance moves, making tiktokers spread sex education to deaf users:
Sex needs no intercourse. Sex needs consent, protection and fun. Join the conversation.
But the challenge was not over. Durex also uploaded a petition to promote specialised sex education in UK schools and encouraged people to sign it. To sign it for change.

Credits

Copywriter
Yago Guimaraes
Art Director
Hamza Hatim
Art Director
Thinh Nguyen
Art Director
Mirjam Strzata
More Silver Winners
Event
2021
MUSE Advertising Awards - Lockdown Lovebaby
Heinz by Nature

Entrant Company

No Fixed Address

Category

Event - Celebration Event

Country / Region

Canada

Video
2021
MUSE Advertising Awards - Employee Values
Baker Hughes

Entrant Company

Mountain View Group, Ltd.

Category

Video - Corporate

Country / Region

United States

Branded Content
2021
MUSE Advertising Awards - Advanced Modeling Banner Ads

Entrant Company

Decca

Category

Branded Content - Display Advertising

Country / Region

United States

Typography
2021
MUSE Advertising Awards - Toddi Craft Cocktails Logo
Toddi Craft Cocktails

Entrant Company

Matchfire

Category

Typography - Lettering

Country / Region

United States