MUSE Silver

Germany

2021

Signs of Change

Entrant Company

Miami Ad School Hamburg

Category

Student Submission

Client's Name

Durex

Sub-Category

Student / Other___

The rates of sexual abuse, STIs and unwanted pregnancy are higher amongst deaf. Originated by one thing: lack of specialised sex education to young deaf students. Studies show they miss out on basic knowledge. So Durex promoted a TikTok challenge that contained sign language inside of the dance moves, making tiktokers spread sex education to deaf users: Sex needs no intercourse. Sex needs consent, protection and fun. Join the conversation. But the challenge was not over. Durex also uploaded a petition to promote specialised sex education in UK schools and encouraged people to sign it. To sign it for change.

Credits

Art Director
Mirjam Strzata
Art Director
Thinh Nguyen
Art Director
Hamza Hatim
Copywriter
Yago Guimaraes
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