2021
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The rates of sexual abuse, STIs and unwanted pregnancy are higher amongst deaf. Originated by one thing: lack of specialised sex education to young deaf students. Studies show they miss out on basic knowledge. So Durex promoted a TikTok challenge that contained sign language inside of the dance moves, making tiktokers spread sex education to deaf users:
Sex needs no intercourse. Sex needs consent, protection and fun. Join the conversation.
But the challenge was not over. Durex also uploaded a petition to promote specialised sex education in UK schools and encouraged people to sign it. To sign it for change.
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No Fixed Address
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Event - Celebration Event
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Canada
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Mountain View Group, Ltd.
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Video - Corporate
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United States
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Decca
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Branded Content - Display Advertising
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United States
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Matchfire
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Typography - Lettering
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United States