2021
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In Chinese society, people worship Guanyin (the Buddhist bodhisattva associated with compassion) in times of needs (career, marriage, family, etc.) fear or despair. Due to the pandemic situation currently, prayers for masks, disinfection products, or travel permits become more imperative. Lighting oil lamps is one of the popular ways of praying in Buddhism.
Lamps, whether it be sacred or not, always symbolize hope in the midst of darkness. In this world full of chaos and uncertainties, we need to always be well prepared— “with a thousand hands like Guanyin” (A Chinese saying suggesting someone being well equipped), especially during the current pandemic situation.
“Thousand Hands” is a light art installation using LED lights, deliberately reserving space for the audience to become participants in the work. Using light as a paintbrush, the artist aims to convey the message in a light-hearted and humorous manner, and encourage audience to stay optimistic under the, current circumstances.
Entrant Company
DeVito/Verdi
Category
Advertising - Newspaper AD (Campaign)
Country / Region
United States
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SURE Design
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Corporate Identity - Brand Identity
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China
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MullenLowe Boston
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Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
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Satori Marketing, LLC
Category
Marketing & Promotional - Illustration
Country / Region
United States