2021

Worth The Journey

Entrant

Edge of Reason

Category

Advertising - Online AD (Single)

Client's Name

Rosa Vodka

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Worth The Journey by Edge of Reason (Image 1)

MUSE Creative Awards Winner – Worth The Journey by Edge of Reason (Image 2)

MUSE Creative Awards Winner – Worth The Journey by Edge of Reason (Image 3)

MUSE Creative Awards Winner – Worth The Journey by Edge of Reason (Image 4)

MUSE Creative Awards Winner – Worth The Journey by Edge of Reason (Image 5)

MUSE Creative Awards Winner – Worth The Journey by Edge of Reason (Image 6)

About The Entry

Rosa Vodka ( from the california based company Manamira, LLC) set out to create a distinctive and on-of-a kind ad for a brand thats unique to the spirit industry. Amassing 6 awards in 4 months of its launch - including a Best Vodka and platinum awards - the creative approach and production was designed around the subliminal imagery of a woman searching for an answer on a desolate dry lakebed. Channeling the metaphor that one "needs to search for greatness" from the vast world, our brand message "worth the journey" seemed apt and poignant.