MUSE Silver

United States

2021

Worth The Journey

Entrant Company

Edge of Reason

Category

Advertising

Client's Name

Rosa Vodka

Sub-Category

Online AD (Single)

Rosa Vodka ( from the california based company Manamira, LLC) set out to create a distinctive and on-of-a kind ad for a brand thats unique to the spirit industry. Amassing 6 awards in 4 months of its launch - including a Best Vodka and platinum awards - the creative approach and production was designed around the subliminal imagery of a woman searching for an answer on a desolate dry lakebed. Channeling the metaphor that one "needs to search for greatness" from the vast world, our brand message "worth the journey" seemed apt and poignant.

Credits

Editor
Scott McCullough
Director/DP
Scott McCullough
Creative Director
Scott McCullough
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