Blackmore Real Estate Brand Development

Every adventure starts with a solid home base™. Blackmore Real Estate was founded by experienced realtors who were tired of being tied to the big-box brands that didn't match the experience they provided. They had a vision of creating a boutique real estate brand that would stand out in the market. Thus, Blackmore Real Estate was born and partnered with Paper Lime Creative to create a brand that matched their vision.

We began with the simple idea that the biggest purchase of your life should represent your lifestyle and values. The brand needed to encapsulate shared experiences, delivering quality over quantity, and a sense of adventure. The goal was to create a multi-use icon that would capture the brand in their unique marketing approach while also being something that clients feel proud to wear, share, and showcase.

The mountain icon aligns with an adventurous lifestyle defined by urban professionals who value experiences over objects. These are the people who will wait half an hour for the best handmade ice cream in Canmore rather than heading to the nearest fast food joint.The copper green represents the beauty of change, and the pairing of a sleek sans serif and a bold serif font gives the impression of modern values colliding with traditional client care.