MUSE Silver

2021

Design Better Book Series

Entrant Company

InVision

Category

Publication - Book

Client's Name

Country / Region

United States

InVision, the leading platform for digital product design and development, drives the discussion around the best ways to create and design digital products that people love. Our desire to elevate the practice from a design-only activity into an approachable, collaborative motion is visualized within the cohesive mode and style of the illustrations, which always nod to the universal human experience.

Our books, available on the web and in print, pdf and audio file, are tools to explain best practices for our thousands of customers and the public writ large. The ten-book set is intended to be viewed as a series; illustrations are complementary and build on the same visual language. However, each book also has visual uniqueness, reinterpreting the points of the chapters in metaphors and scenes—heavy lifting for the content. For example, in the Business Thinking for Designers handbook, we use an Alice in Wonderland-inspired theme for the illustrations. Alice is shown as a designer going on a difficult adventure. The drawings move from a normal, grayscale world to a brilliant universe, where we visualize the greater understanding of her surroundings, how it all connects, and how she thrives within it. This parallels the book topic: A designer who is willing to learn business thinking and language is better equipped for impactful conversations to elevate the role of design within their company.

Meanwhile, the topics are intended to capture the needs, interests and trends of the product design industry. The Remote Work for Designers handbook was published just three weeks into the pandemic; written in house by InVision designers who know and understand the challenges and opportunities of remote work (InVision has been fully distributed since its founding). Meanwhile, the latest book, the Design Engineering handbook, covers the most nascent of all design roles—the hybrid role that sites between designers and engineers as the typical “handoff” becomes obsolete and teams, using software, can collaborate iteratively and constantly to eliminate wasteful cycles of work.

There is no other publisher or brand that as capably and directly addresses the needs of current digital product designers working at large organizations, globally.

Credits

CEO, InVision
Clark Valberg
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