2021
I'm So Lucky (Chinese New Year 2021)
Entrant
Moving Bits pte ltd
Category
Video - TV Ad
Client's Name
Sports Toto
Country / Region
Singapore
Chinese New Year is one of the biggest celebrations, globally and is celebrated by 25% of the world's population. It is no different in Malaysia, Singapore et al. This is a branding commercial for Malaysia's premier lottery company, SPORTS TOTO (the client). Competition in this category is tough as all the big companies in Malaysia vie to win the title of Best Chinese New Year commercial. This then is our entry submission for 2021.
Credits
Entrant
McKinsey Global Publishing
Category
Branded Content - How-To Guide
Country / Region
United States
Entrant
EightySeven
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant
Ashworth Creative
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
Message Lab
Category
Publication - Digital Publications (NEW)
Country / Region
United States