MUSE Gold

2021

I'm So Lucky (Chinese New Year 2021)

Entrant Company

Moving Bits pte ltd

Category

Video - TV Ad

Client's Name

Sports Toto

Country / Region

Singapore

Chinese New Year is one of the biggest celebrations, globally and is celebrated by 25% of the world's population. It is no different in Malaysia, Singapore et al. This is a branding commercial for Malaysia's premier lottery company, SPORTS TOTO (the client). Competition in this category is tough as all the big companies in Malaysia vie to win the title of Best Chinese New Year commercial. This then is our entry submission for 2021.

Credits

Writer
Zheng Kai Ong
Director
Hazrul Idzwan Lamin
Executive Producer
Michell Tan
Producer (Kuala Lumpur)
Sandie Lee
Editor
Angelyn Leow
VFX
Andrew Zhou
VFX
Ivan Goh
VFX
Joanna Lim
VFX
Elson Kwek
VFX
Russell Koh
More Gold Winners
Experiential & Immersive
2021
MUSE Advertising Awards - The K11 Architecture Festival: The Resurgence of Wooden Arch

Entrant Company

K11 Craft & Guild Foundation

Category

Experiential & Immersive - Exhibition Experience

Country / Region

Hong Kong SAR

Publication
2021
MUSE Advertising Awards - Community Housing Ltd Annual Report 2020
Community Housing Ltd Annual Report 2020

Entrant Company

Neat Creative

Category

Publication - Annual Report

Country / Region

Australia

Website
2021
MUSE Advertising Awards - Wellfleet Strategies

Entrant Company

PaperStreet Web Design

Category

Website - Consulting

Country / Region

United States

Audio
2021
MUSE Advertising Awards - Peace Lutheran - Evolving
Peace Lutheran

Entrant Company

Still Life Creative

Category

Audio - Radio AD

Country / Region

Australia