2021
Feeding Imagination
Entrant Company
Zulu Alpha Kilo
Category
Branded Content - Game / Application
Client's Name
Campbell Canada
Country / Region
Canada
Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life.
Credits
Entrant Company
Holition
Category
Website - Best User Experience
Country / Region
United Kingdom
Entrant Company
Get Animated Medical
Category
Video - Educational
Country / Region
United Kingdom
Entrant Company
No Fixed Address
Category
Experiential & Immersive - CSR Event
Country / Region
Canada
Entrant Company
The Savage Bureau, Inc.
Category
Website - Real Estate
Country / Region
United States