MUSE Platinum

2021

Feeding Imagination

Entrant Company

Zulu Alpha Kilo

Category

Branded Content - Game / Application (NEW)

Client's Name

Campbell Canada

Country / Region

Canada

Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life.

Credits

Production Company
Zulubot
Studio Artists
Andrew Martin, Cecilia Bernasch
Studio Director
Greg Heptinstall
Producers
Rebecca Adams, Michael Oshell
Developer
Kyle Collins
Clients
Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir
Client
Campbell Canada
Planning Team
Heather Segal, Sean Bell
Account Team
Alyssa Guttman, Erin McManus
Designer
Vince Rozas
ACD, Art Director
Jacob Gawrysiak
ACD, Writer
George Ault
Creative Director
Susie Lee
Chief Creative Officer
Zak Mroueh
Agency
Zulu Alpha Kilo
More Platinum Winners
Video
2021
MUSE Advertising Awards - UFC 254 Promo

Entrant Company

UFC - Ultimate Fighting Championship

Category

Video - Sports

Country / Region

United States

Video
2021
MUSE Advertising Awards - Retaliation (The Sol Saga Book 2): Book Launch Trailer 2021

Entrant Company

Dawnrunner, Inc

Category

Video - Trailers

Country / Region

United States

Video
2021
MUSE Advertising Awards - Move Beyond Intelligence | McAfee Device-to-Cloud

Entrant Company

McAfee Brand Team

Category

Video - TV Ad Campaign

Country / Region

Australia

Video
2021
MUSE Advertising Awards - 2021 Music City Grand Prix - GT America

Entrant Company

Flying Lap Media

Category

Video - Sports

Country / Region

United States