2021
Feeding Imagination
Entrant Company
Zulu Alpha Kilo
Category
Branded Content - Game / Application
Client's Name
Campbell Canada
Country / Region
Canada
Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life.
Credits
Entrant Company
Yanwen Hang
Category
Publication - Book
Country / Region
United States
Entrant Company
BroadwayHD
Category
Website - Entertainment (NEW)
Country / Region
United States
Entrant Company
Picture Factory, Inc.
Category
Video - Music Video
Country / Region
United States
Entrant Company
Mertel
Category
Event - COVID-19-Related (NEW)
Country / Region
Slovakia