2021
Feeding Imagination
Entrant Company
Zulu Alpha Kilo
Category
Branded Content - Game / Application
Client's Name
Campbell Canada
Country / Region
Canada
Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life.
Credits
Entrant Company
Holition
Category
Experiential & Immersive - Augmented Reality
Country / Region
United Kingdom
Entrant Company
Ad Cucina
Category
Branded Content - Email Marketing
Country / Region
United States
Entrant Company
4129Grey Advertising Agency
Category
Marketing & Promotional - Media Kit / Sales Kit / Folder
Country / Region
Turkey
Entrant Company
NEXT/NOW
Category
Experiential & Immersive - Launch Event
Country / Region
United States