MUSE Platinum

Canada

2021

Feeding Imagination

Entrant Company

Zulu Alpha Kilo

Category

Branded Content

Client's Name

Campbell Canada

Sub-Category

Game / Application (NEW)

Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life.

Credits

Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Creative Director
Susie Lee
ACD, Writer
George Ault
ACD, Art Director
Jacob Gawrysiak
Designer
Vince Rozas
Account Team
Alyssa Guttman, Erin McManus
Planning Team
Heather Segal, Sean Bell
Client
Campbell Canada
Clients
Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir
Developer
Kyle Collins
Producers
Rebecca Adams, Michael Oshell
Studio Director
Greg Heptinstall
Studio Artists
Andrew Martin, Cecilia Bernasch
Production Company
Zulubot
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Sub Category

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