MUSE Platinum

Canada

2021

World’s Oldest E-sports Team

Entrant Company

Zulu Alpha Kilo

Category

Social Media

Client's Name

HomeEquity Bank

Sub-Category

Community (NEW)

Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative. For its second year, the campaign is centered on a newly assembled group of WWII veterans called World’s Oldest E-sports Team. This team will be joining the world of online gaming to share their real experiences on Remembrance Day.

Credits

Agency
Zulu Alpha Kilo
Creative Director
Zak Mroueh
Art Director
Vic Bath, Michael Romaniuk

Writer
Dan Cummings, Jackson Kemp
Designer
Zoe Kim, Jeff Watkins, Vic Bath
Account Team
Anjelica Kapetanos, David Tremblay
Planning Team
Tim Hopkins
Client
HomeEquity Bank
Clients
Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Media Agency
OMD
Media Team
Dwayne Mataseje, Mitchell Cornelisse
PR Agency
Provident Communications
Production House
Zulubot
Producer
Mitch Cappe

Editor
Micah Rix-Hayes
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