2021
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About The Entry
Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called World’s Oldest E-sports Team. This team will be joining the world of online gaming to share their real experiences on Remembrance Day.
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FAR EASTONE TELECOMMUNICATIONS CO., LTD.
Category
Integrated Marketing - Integrated Marketing Campaign
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Taiwan
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VSC
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Video - Technology / Science
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United States
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Digital Brew
Category
Video - Motion Graphics
Country / Region
United States
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4129Grey Advertising Agency
Category
Experiential & Immersive - Community (NEW)
Country / Region
Turkey