2021
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Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called World’s Oldest E-sports Team. This team will be joining the world of online gaming to share their real experiences on Remembrance Day.
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McAfee Brand and DX Team
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Video - Branding
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Australia
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UFC - Ultimate Fighting Championship
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Video - TV Ad
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United States
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Holition
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Website - Best User Experience
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United Kingdom
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Appnovation
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Website - Travel
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Canada