2021
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Category
Client's Name
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Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called World’s Oldest E-sports Team. This team will be joining the world of online gaming to share their real experiences on Remembrance Day.
Credits
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CBC Creative
Category
Website - Consumer Product / Services
Country / Region
United States
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Thinkwell Group
Category
Social Media - COVID-19-Related (NEW)
Country / Region
United States
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Cactus
Category
Video - Food & Beverage
Country / Region
Singapore
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Spark Media
Category
Video - COVID-19-Related (NEW)
Country / Region
United Kingdom