2021
Entrant Company
Category
Client's Name
Country / Region
Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called World’s Oldest E-sports Team. This team will be joining the world of online gaming to share their real experiences on Remembrance Day.
Credits
Entrant Company
Ivanti
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
TAUBLIEB Films
Category
Video - Sports
Country / Region
United States
Entrant Company
Zulu Alpha Kilo
Category
Outdoor Advertising - Billboard
Country / Region
Canada
Entrant Company
Maersk
Category
Event - B2B Event
Country / Region
India