MUSE Platinum

2021

World’s Oldest E-sports Team

Entrant Company

Zulu Alpha Kilo

Category

Social Media - Community (NEW)

Client's Name

HomeEquity Bank

Country / Region

Canada

Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called World’s Oldest E-sports Team. This team will be joining the world of online gaming to share their real experiences on Remembrance Day.

Credits

Editor
Micah Rix-Hayes
Producer
Mitch Cappe

Production House
Zulubot
PR Agency
Provident Communications
Media Team
Dwayne Mataseje, Mitchell Cornelisse
Media Agency
OMD
Clients
Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Client
HomeEquity Bank
Planning Team
Tim Hopkins
Account Team
Anjelica Kapetanos, David Tremblay
Designer
Zoe Kim, Jeff Watkins, Vic Bath
Writer
Dan Cummings, Jackson Kemp
Art Director
Vic Bath, Michael Romaniuk

Creative Director
Zak Mroueh
Agency
Zulu Alpha Kilo
More Platinum Winners
Typography
2021
MUSE Advertising Awards - The magic mooncake gift box

Entrant Company

Bracom Agency

Category

Typography - Packaging / Product

Country / Region

Vietnam

Branded Content
2021
MUSE Advertising Awards - Telling the right product story at the right time

Entrant Company

Maersk

Category

Branded Content - Case Study

Country / Region

India

Social Media
2021
MUSE Advertising Awards - #LightItBlue

Entrant Company

Thinkwell Group

Category

Social Media - COVID-19-Related (NEW)

Country / Region

United States

Website
2021
MUSE Advertising Awards - It's in their DNA
Wisdom Panel

Entrant Company

Broth

Category

Website - Promotion / Contest

Country / Region

United States