MUSE Platinum

2021

World’s Oldest E-sports Team

Entrant

Zulu Alpha Kilo

Category

Social Media - Community

Client's Name

HomeEquity Bank

Country / Region

Canada

Gallery

About The Entry

Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion’s digital poppy initiative.
For its second year, the campaign is centered on a newly assembled group of WWII veterans called World’s Oldest E-sports Team. This team will be joining the world of online gaming to share their real experiences on Remembrance Day.

Featured Media

Credits

Editor
Micah Rix-Hayes
Producer
Mitch Cappe

Production House
Zulubot
PR Agency
Provident Communications
Media Team
Dwayne Mataseje, Mitchell Cornelisse
Media Agency
OMD
Clients
Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Client
HomeEquity Bank
Planning Team
Tim Hopkins
Account Team
Anjelica Kapetanos, David Tremblay
Designer
Zoe Kim, Jeff Watkins, Vic Bath
Writer
Dan Cummings, Jackson Kemp
Art Director
Vic Bath, Michael Romaniuk

Creative Director
Zak Mroueh
Agency
Zulu Alpha Kilo
More Platinum Winners
Integrated Marketing
2021
2021 MUSE Creative Awards Winner - FET 5G  Launch  Integrated Marketing Communication Campaign
FarEasTone Telecommunications (FET)

Entrant

FAR EASTONE TELECOMMUNICATIONS CO., LTD.

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Taiwan

Video
2021
2021 MUSE Creative Awards Winner - TRIPP: Fitness for Your Inner Self

Entrant

VSC

Category

Video - Technology / Science

Country / Region

United States

Video
2021
2021 MUSE Creative Awards Winner - BettorOff Explainer Video

Entrant

Digital Brew

Category

Video - Motion Graphics

Country / Region

United States

Experiential & Immersive
2021
2021 MUSE Creative Awards Winner - Petrol Ofisi Stadium of Respect

Entrant

4129Grey Advertising Agency

Category

Experiential & Immersive - Community (NEW)

Country / Region

Turkey