Animaniacs Social Media Campaign

Hulu partnered with Home Brew for a zany social campaign unlike any other. Twenty-two years after the show’s original run, Animaniacs was back with all-new episodes, and we were tasked to revive the 90s show for the reboot’s launch on Hulu.
With two digital stunts, over 100 organic and paid creative assets, and custom talent content, Hulu and Home Brew aimed to entertain the show’s original millennial audience while also captivating a new generation of viewers. We developed creative that highlighted character personalities and nostalgic quirks, the show’s irreverence and self-awareness, and the satirical and humorous tone that the Animaniacs is best known for.
The campaign earned over 38.4M impressions and strengthened show awareness that broke Hulu Originals social mentions records.

RECORD BREAKING STATS
Animaniacs is the second most talked about Hulu original show of all time.
Animaniacs garnered 4M+ organic views from an exclusive clip that premiered at NYCC in 24 hours which was the most engaging post across every platform and across every Hulu owned handle (brand + original show pages) over the past year.
The Animaniacs Promoted Trend & Spotlight on Twitter yielded the highest impression delivery, tweet engagements, & engagement rate of all past Hulu Original titles.
Animaniacs is the most talked about Hulu original during its first week of release.

KEY PERFORMANCE INDICATORS
Impressions: 38.4M
Social Mentions: 1.26M
Engagements: 1.25M
117K+ Followers Gained in 2 Months
100+ Social Assets Created