FBC is one of Canada's most respected accounting and tax planning firms. After 65 years in business and with over 20,000 client members FBC wanted a fresh voice across all brand channels starting with the website. Erickson Group was tasked with re-inventing their brand messaging and website user-experience with their key target markets in mind - busy, hard working blue collar business owners. Armed with a plan of "embarrassingly simple", our team developed a rich user experience tailored to the client's target markets of agriculture, construction and transportation.
Business to Business
Integrated Marketing Campaign