MUSE Gold

2021

FBC Website Re-Launch

Entrant Company

Erickson Group Inc

Category

Website - Best User Experience

Client's Name

FBC

Country / Region

Canada

FBC is one of Canada's most respected accounting and tax planning firms. After 65 years in business and with over 20,000 client members FBC wanted a fresh voice across all brand channels starting with the website. Erickson Group was tasked with re-inventing their brand messaging and website user-experience with their key target markets in mind - busy, hard working blue collar business owners. Armed with a plan of "embarrassingly simple", our team developed a rich user experience tailored to the client's target markets of agriculture, construction and transportation.

Credits

President
Eric Erickson
Senior Developer
James Hill
Creative & Digital Marketing Director
Hope Hallgrimson
Senior MarCom Specialist
Anne-Marie Bruzga
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