2021

FBC Website Re-Launch

Entrant

Erickson Group Inc

Category

Website - Best User Experience

Client's Name

FBC

Country / Region

Canada

Gallery

MUSE Creative Awards Winner – FBC Website Re-Launch by Erickson Group Inc (Image 1)

MUSE Creative Awards Winner – FBC Website Re-Launch by Erickson Group Inc (Image 2)

MUSE Creative Awards Winner – FBC Website Re-Launch by Erickson Group Inc (Image 3)

MUSE Creative Awards Winner – FBC Website Re-Launch by Erickson Group Inc (Image 4)

About The Entry

FBC is one of Canada's most respected accounting and tax planning firms. After 65 years in business and with over 20,000 client members FBC wanted a fresh voice across all brand channels starting with the website. Erickson Group was tasked with re-inventing their brand messaging and website user-experience with their key target markets in mind - busy, hard working blue collar business owners. Armed with a plan of "embarrassingly simple", our team developed a rich user experience tailored to the client's target markets of agriculture, construction and transportation.