MUSE Gold

Canada

2021

FBC Website Re-Launch

Entrant Company

Erickson Group Inc

Category

Website

Client's Name

FBC

Sub-Category

Best User Experience

FBC is one of Canada's most respected accounting and tax planning firms. After 65 years in business and with over 20,000 client members FBC wanted a fresh voice across all brand channels starting with the website. Erickson Group was tasked with re-inventing their brand messaging and website user-experience with their key target markets in mind - busy, hard working blue collar business owners. Armed with a plan of "embarrassingly simple", our team developed a rich user experience tailored to the client's target markets of agriculture, construction and transportation.

Credits

Senior MarCom Specialist
Anne-Marie Bruzga
Creative & Digital Marketing Director
Hope Hallgrimson
Senior Developer
James Hill
President
Eric Erickson
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Entrant Company

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Sub Category

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Sub Category

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Entrant Company

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Sub Category

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