Klick Ideas Exchange 2020 Magazine Cover

It’s not every day you announce you’re hosting an event featuring President Barack Obama. So when it came time to get the word out across our industry about Klick Ideas Exchange, we knew we had to step up.

We took over the front covers of leading trade magazines in healthcare marketing and designed a cover with the emotional thematic elements folded the campaign creative, and our keynote speaker Obama front and center.

We honor Ideas Exchange as a movement, highlighting collaboration by illuminating in bold blue the crossed arms of the ‘x’ and urging the eye forward in the spirit of the future we’re building, together.

In this print evolution of our concept, which was delivered to over 17K subscribers, royal blue and bright white were selected to evoke a sense of openness and hope.

And while we had to postpone our May 2020 event due to COVID-19, we could have never imagined how critical our theme of optimism would be for the healthcare industry in the year to come.