Not Just Another Cyber Company

In today’s cybersecurity business landscape it can be very hard to stand out from your competitors. Offerings sound similar to one another and oftentimes differentiating yourself has to become a combination of establishing memorability and proving you’re great.



Our client, Nisos is carving a new category into the Threat Intelligence space - Managed Intelligence™. With an elite talent pool and impressively diverse and deep intelligence databases, Nisos is changing how enterprise business can compete against sophisticated and evolving threat actors.



Nisos needed a way to attract prospects and clarify the differences in their offerings. A B2B video which highlighted what they do and how they were different from other threat intelligence providers in the marketplace was part of our go-to-market mix.



We started with an osprey opening the metropolitan landscape, rapid flowing music, and a voice actor who could give depth and create intrigue. As our client truly values DEI, we were sure to include diverse models in the footage even when using stock video. Certain video treatments, such as the “glitches” and topical overlays were part of the campaign elements we continued on the website and throughout other collateral.



We wanted the client to look polished and impressive - just like the work they do for their clients. We scripted and storyboarded for the client. Then we selected imagery/footage and edited the content to fit the story arc.



Since its debut, it has been shared in investor meetings, sent in sales introductions, attached in newsletters, and been featured in social media and on the website. It is a multi-purpose piece of content that is working well to attract other businesses and teach them about the client and their offerings.