Klick Ideas Exchange, featuring President Barack Obama, was born out of the notion that great ideas about the future of health and humanity are exponentially more potent when they’re shared. The unboxing experience was designed to invite the recipient to participate in our mission of action from the start. With a heavy side-slide, the recipient unveils the invitation wrapped in our optimism-evocative color palette of sky blue and bright white. The inner invitation itself is constructed with 24 layers of 34 point multi-loft board. Each sheet was carefully die-cut and sealed to create depth and texture. Each invitation was custom printed with the recipient’s name to act not just as a generic request to attend, but as a personal call-to-action in creating a better tomorrow. And while we had to postpone our May 2020 event due to COVID-19, we could have never imagined how critical our theme of optimism would be for the healthcare industry in the year to come.
LING TUNG UNIVERSITY