2021
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On July 31st, 2019, The Twilight Saga: Midnight Ride made its grand debut at Lionsgate Entertainment World in Zhuhai, China. This innovative attraction is the world’s first to combine a fully interactive virtual reality experience with a high-capacity, individually-reactive motorbike motion simulator ride.
Thinkwell Group partnered with Lionsgate and the Hong Kong-based Lai Sun Group to bring Midnight Ride from an initial blue-sky idea through a multiyear process of design and development, to installation, testing, and opening. This unique achievement was only made possible through the close collaboration with the attraction engineers at CAVU Designwerks and DreamCraft Attractions and the computer animation specialists at Framestore.
Midnight Ride is one of only a few major theme park attractions to give guests meaningful story agency during their experience. Through VR headsets on the ride, guests have the ability to choose their own moonlit path as they’re sent on an interactive motorcycle adventure alongside fan-favorite Twilight character Jacob Black and the rest of the wolfpack. This includes the ability to see and react to real friends within the motion-enhanced VR world, and witness when their characters split off from the trail, speed ahead or fall behind, or are even attacked by the vampire Newborns, leaving each rider seemingly the last remaining of their group.
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XELEMENT Agency
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Strategic Program - Digital Marketing Campaign
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Saudi Arabia
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FIRME Agency
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Branded Content - Branded Content / Other___
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Australia
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Matchfire
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Corporate Identity - Brand Identity
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United States
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Victor Orbis
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Social Media - Video
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Turkey