2021
Entrant Company
Category
Client's Name
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Perhaps the greatest cowboy ever to sit on the back of an angry 2000 pound bull, JB's approach has never been to play it safe, never take the easy way, and even if it cost him big time - from championships to injuries - by picking the toughest bull around. He did things his way and has never looked back. It's earned him two world-championships but more importantly, the respect of PBR fans worldwide and a constant evolving legacy as a true cowboy. There ain't no "looking off" for the easy way out as a bull, and for JB, and that's pure Monster.
Credits
Entrant Company
K11 Concepts Limited
Category
Strategic Program - COVID-19-Related (NEW)
Country / Region
Hong Kong SAR
Entrant Company
Hangzhou SHM Cultural Creative Co., Ltd
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
China
Entrant Company
Zulu Alpha Kilo
Category
Experiential & Immersive - Out-of-Home (NEW)
Country / Region
Canada
Entrant Company
Holition
Category
Experiential & Immersive - 360 Video
Country / Region
United Kingdom