2021
Entrant Company
Category
Client's Name
Country / Region
Perhaps the greatest cowboy ever to sit on the back of an angry 2000 pound bull, JB's approach has never been to play it safe, never take the easy way, and even if it cost him big time - from championships to injuries - by picking the toughest bull around. He did things his way and has never looked back. It's earned him two world-championships but more importantly, the respect of PBR fans worldwide and a constant evolving legacy as a true cowboy. There ain't no "looking off" for the easy way out as a bull, and for JB, and that's pure Monster.
Credits
Entrant Company
Yamamoto Agency
Category
Strategic Program - Video Campaign
Country / Region
United States
Entrant Company
arica design inc.
Category
Video - Entertainment
Country / Region
Japan
Entrant Company
No Fixed Address
Category
Integrated Marketing - Nonprofit
Country / Region
Canada
Entrant Company
Havas Lynx
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United Kingdom