2021
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Perhaps the greatest cowboy ever to sit on the back of an angry 2000 pound bull, JB's approach has never been to play it safe, never take the easy way, and even if it cost him big time - from championships to injuries - by picking the toughest bull around. He did things his way and has never looked back. It's earned him two world-championships but more importantly, the respect of PBR fans worldwide and a constant evolving legacy as a true cowboy. There ain't no "looking off" for the easy way out as a bull, and for JB, and that's pure Monster.
Credits
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AARP
Category
Publication - Magazine
Country / Region
United States
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Tipping Point Media
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
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Showpony Advertising
Category
Video - Government
Country / Region
Australia
Entrant Company
Leroy & Rose
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States